Basic are one of the leading IT solutions providers in the UK Midlands. Our head office is located in Ruddington, close to Nottingham.

We cover most of the UK, though physical and electronic means. We also provide and support products and services to Customers located outside the UK. We have customers in the U.S and Australia as well as closer to hand within Europe.

Our consistent delivery of quality skills and services has built an enviable reputation for reliability, integrity and superior business support.

Basic can help you with many aspects of improving your IT Infrastructure, business systems and processes. Basic have been at the forefront of offering technology services and solutions that deliver measurable business benefits for over 30 years. You can read more about our History, on our history page.

Central to our Company Philosophy is to ensure that our customers business needs are always established, the solution properly specified, then customised and implemented to our customer's exact requirements.

We do not 'sell IT products and services' to our customers, we provide cost effective, robust solutions that meet our customers needs and deliver quantifiable business benefits and security. Consequently, if a Customer has requirements that we feel are unachievable or unreasonable within the given parameters, we will choose to decline the opportunity.

We have always managed the company for the long term. This is reflected in our consistent financial stability over the last 30 years and has been crucial during this recession. Long term partnerships with our customers and high staff retention levels have allowed our customers to benefit from our experience and expertise.

Futhermore, our long term stability has allowed us to invest in the development of new skills, services and world class product development.

We aim to establish partnerships with our customers and manage their IT requirements over the long term. We offer complete wrap round IT provisioning services for a growing number of clients. We achieve high customer retention levels and we do not focus on quick wins, or short term financial gain. Instead we build trust and solid relations with our customers over time.

Our strong customer focus is reflected in the fact that we do not do direct product selling and we definitely will not badger you with marketing material with the latest product deals or "offers of the month"!

Our initial customer contact focuses on your business requirements, where our aim is to gain a complete understanding of how you use IT systems within your business.

Our company directors and sales force have a technical foundation in IT technology. This comes from many years of experience and our continued investment in the training we provide our staff. All of our team members who engage with customers are trained not to sell you products, but work with you to find the right solution for your business.

In all cases, your initial contact with Basic will remain consistent from the very first point of sale - through to project management, delivery and ongoing support. Our philosophy for our Sales Account Managers is to ensure our main aim is met, which is to build long term and trusted relationships with all of our customers.

Brookside Road, Ruddington, Nottingham, NG11 6AT

NG11 6AT

+44 (0) 115 940 5000

Our lines are open 8.45am and 6pm GMT, although often outside these hours too.