Marketing Campaign Management for Lotus Notes Domino

Features

• Create a marketing campaign, track costs and compare success to previous campaigns
• Create marketing campaigns using various segmentation criteria
• Automated Direct Mail / Mail shot and E-mail management for your prospects and customers
• Import / export data facility for working with external data lists
• Tag imported contacts with an external source, to analyse quality of data
• Set expiry dates if using list licence management
• Customisable data security access options
• Facilitates credit control processes.

Marketing Campaign Management will enable your business to:

• Facilitate good relations with customers and prospects by maintaining targeted communications
• Reduce the administrative drag involved in producing targeted Direct Mail / Mail shot and E-mail campaigns
• Identify success areas quickly and capitalise on them
• Improve decision making and reduce future marketing campaign costs through campaign analysis
• Manage your marketing database effectively
• Facilitate customer and prospects management.

Typically, ROI is achieved within the first year, through maximising new business potential with regular, timely customer contact, time savings in searching, tracking and retrieving data as well as producing E-mail and Direct Mail campaigns. The usage of Marketing Campaign Management internally or remotely allows for better information access & collaboration. Overall decision making and marketing planning is improved through campaign analysis, tracking successes and maintaining historical records.